Effective Working Image

Industrial and Corporate Photography for business

UV examination for metal fatique

UV examination

Photography of high performance manufacturing facility

Photographing for high performance companies brings fascinating success stories and challenging photographic situations. Many highly technical processes create real challenges for photographers.

UV exam out take
This location scouting image show what a normal smart camera would manage. Loosing
all the effect of the UV examination and dramatic possibilities it offer in our shot at top.

UV light is used in many areas including chemical analysis and examination of structural weaknesses. Our client is one that needs to find and repair high performance metals used in the aerospace industry. U.V. light causes phosphorescent materials to glow when used in a darken booth.

Photography in a small blacked out viewing booth with a light basically invisible to the human eye is pushing the limit far beyond most camera’s capabilities. Exposure times would be far to long for our examiner to be able to stay steady. Therefore we had to introduce coloured flash lights to replicate the effect the UV light produces but in amounts capable register in the camera.

At the same time we needed to set the camera on a steady tripod to record the glow of the UV tubes in the booth with a time exposure the operator could manage to hold. The green area is the phosphorescent material that highlights the stressed and damage areas. Leaving our colour geld flashes to light our operator and other parts of the cradle used to hold the piece to be examined.

Industrial photography lighting on the run, at 2 a.m.

Track Welder
Our project was to photograph a high tech, high capability, rail track welding unit. Capable of automated welding of rail track joints at far quicker rates than previously obtained.

Working while the track is not in service ( meaning late at night ). This large truck based unit can weld extensive lengths of track with stops of around 90 seconds to 2 minutes per weld. Before moving on around 250 meters to the next location.

The cost and time commitments our client was under meant we had to shoot within their work schedule. No time to stop just to make pretty pictures.

The light output from the welding head compared to the available light to shoot at around 2.00 in the morning would mean a whole lot of sparks and glare in one spot in and otherwise totally black frame. No detail in the truck, location and very little on the workers.

Even smart digital cameras find these conditions beyond their capabilities. And our clients certainly require a far more sophisticated result.

We obviously needed high powered, remote triggered flash units. Set up to light the rest of the equipment and workers.

Rail track welder before lighting No additional lighting
Rail track welder with lighting
Additional strobe lighting lifts the unit out of the darkness

Rail track welding units before lighting No additional lighting

Rail track welding unit with lighting applied
Additional strobe lighting lifts the unit out of the darkness

We arrived on site early to give ourselves time to checkout the possible location and workout our options. Only to find it starting to rain. The unit could not be used until that stopped. Nor could we set up and leave our high capacity flash units in the rain.

Eventually at around 2.00a.m. the rain stopped. The track was free of trains and our client’s work team was scrambling to make up for the lost time.

James having planned with the client what needed to be shot managed the camera side of the shooting. Chris worked on setting up the lighting units and making adjustment to positioning, direction and light levels as directed by James via sign language of our own particular sort, from behind the camera.

2 minutes later the unit was off to it’s next location 250 meters down the track. We where gathering camera, tripod, lens, light stands and lights. To make our way in the dark to its next stop and our only other opportunity to nail some additional shots.

It was a rush in more ways than one. So as we finally packed away the gear at around 4.00 a.m. Coffee at any outlet we could find at that time of the morning before going on to a new days work seemed very appealing. It was a good nights work and an exciting challenge with satisfying results for everyone.

Got a challenging photographic requirement ? Challenges accepted !

Industrial photography outside the normal 9 - 5

Naval Helicopter support

Photographing with early morning and late afternoon light was part of our plan for a series of images for our client, who offers maintenance support in the aviation, aerospace and military sectors. It means longer shooting days for us but allows for far more interesting results visually. Any business looking for photography with impact should allow for their photographer to have this option. Any photographer of professional standing should revel in the opportunity. The extra organising and time to have someone on hand will prove extremely worthwhile.

Industrial and architectural photographers use these “ Magic times of day “ when ever possible to add colour, sculptural lighting and richness to their shots. These times of day can also help separate the prime subject matter from less desirable background items. It also can make the bland exciting.

But it does often add complication to the actual shooting of the shot. With main foreground subject matter silhouetted against bright skies or even the setting Sun, shadows become a major problem. Light levels change fast, dropping rapidly as the Sun goes lower in the sky. Any clouds can further drop light levels to a quarter and less. Or raise them by the same amounts in moments.

However when treated properly with additional lighting, capable of matching if not over powering the daylight, the results can be truly arresting. Just what any business needs to standout from the competition.

Where the art comes in is in not overdoing the additional lighting so much that the final image looks totally unbelievable. Constant adjusting of both daylight and additional lighting is required as the light quickly changes. Careful placement of lights to create believable effects is critical.

While most higher end amateur cameras can add some light to compensate for shadow areas. They do so from the camera’s angle of view, which often clashes with the angle of the natural light. They can light only over very short distances. And they take much of the exposure controls for the background light conditions out of your control. Creating a fill light which is total inconsistent in colour and direction with the rest of the image.

Helicopter No Lighting
Above is an early shot to get rough positioning prior to adding our additional lighting.

And a direct comparison with and without our specially balanced and Geld additional lighting.

Helicopter shot comparison

Working quickly as a team Chris & James where able to set up and shoot additional well lit options in the fast fading light.

Mining industry ore storage shed

An experienced industrial photographer brings a new creative eye to what you may consider same old, same old.

industrial photography of mineral ore shed

This shed was not on the schedule to be photographed because the client considered it just a dark and dirty location that they saw and took for granted every day. But the top to bottom slopping skylights created beautiful light and strong eye catching graphics within this image.

By carefully positioning the front end loader on the opposite side of the frame it brought the eye back from the skylight and holds it within the shot. Then one starts to discovery the richness of tones and detail in the stockpile and the cascade of material falling from the feeder at the top. It also helps to indicate the shear size of the shed and therefore the operation.

Luckily our client was happy to allot some time to show us around the whole plant and allow us to have a quick look in even the most mundane of places to his mind. By adding a little of our own lighting to help pick out the front end loader we where able to come up with a much liked shot they had not even considered workable.

Content for your business marketing

Marketing your business to the world at next to no cost

In a journey we have just taken designing our new www.industrialphotography.biz and www.architectureshots.com websites.  It has been amazing to reflect on just how far web marketing has come from the early days of websites.
Industrial photography web pageArchitectural photography web site
For very small costs we have been able to gather together theme templates plus little extra pieces of code that together create quite an amazing, visually enriching experience.  Many of the elements to give these sites their life are small “ Snippets ” of code made available for free from some very clever and generous code building enthusiasts. There are also many ways of placing your message for all to see free of charge or for very little cost indeed.

By swapping the time needed to watch the latest series on popular TV for some research time.  You can gather the necessary elements to build a great marketing presence on the internet. Impressive, feature rich web sites for minimal cost can be built and launched by anyone willing to do a little research and use the many free or very cheap resources on offer.

There has to be a catch !  And there is.   If its easy for you, its easy for your competition. Its a very competitive world. Eventually you are going to use it for your own benefit or its going to be used in competition to you.  So if you can do it, so can everybody else. How do you ever stand out and make your message work to build your business. That can be summed up in one word CONTENT.

The CONTENT you put into any of your marketing material whether written, still images, moving images, or audio is what makes your message unique and powerful or not. Creating CONTENT unique to your business is where you will stand out from anybody else. Great CONTENT great results.

No matter how many bells and whistles you employ others can employ the same.  But showing what you or your business offers is your unique selling point.  So making sure that looks as good as you can make it is the all important ingredient.
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